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Making Marketing Simple for America’s Independent Businesses.
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We’ve earned the trust of tens of thousands of independent businesses nationwide who rely on our digital marketing and advertising solutions to grow
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Our Solutions

Our local marketing and advertising platforms make our clients visible, credible, and attractive… everywhere consumers search. We exist to help you grow.

OPTIMA

The OPTIMA Online Listings Presence & Reputation Management program addresses two of the most pressing problems facing small business owners today — online visibility and online reputation. We build and host thousands of pages of detailed, merchant-specific content on behalf of our clients and we work directly with major destination search sites such as Google, Apple Maps, Facebook, Yelp, Next Door, and Bing to help our advertisers develop a more positive, professional, and more visible presence online. OPTIMA services provide local businesses with an effective, low-cost, hassle-free solution to gaining better web presence.

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AMP Video™

Video advertising is uniquely valuable in today’s competitive local economy. AMP Video offerings describe your products or services and emphasize what makes your business unique, trustworthy, and the right company to call. Our video editors will write a script that highlights the most compelling and engaging features of your business. Each AMP Video includes professional voiceover, licensed music, and stock or authentic onsite still or panoramic imagery. These videos are perfect for embedding into your website, for uploading to your official Google listing, for posting on social media sites such as Facebook, for use as Google Posts, and for inclusion in your business email signature.

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CloseBy® Text Marketing

We believe that the screen of a consumer’s cell phone is the single most valuable advertising real estate in media today. Our CloseBy® Text Marketing platform gives our clients the ability to directly communicate their special invitations, steep discounts, or other important information to their customers instantaneously, and at any time of the merchant’s choosing. CloseBy® Text Marketing is entirely permission based, meaning that only consumers who have opted in to join a merchant’s list will ever get a message. Text Marketing gives merchants the power of word-of-mouth advertising on demand. In real time, it permits business owners to build a crowd, fill an empty appointment book, or turn expiring inventory into cold hard cash.

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Get Seen Virtually™ Interior Tours

Your beautiful Get Seen Virtually™ Interior Tour will be re-displayed to the shopping public by the two most important local commerce sites in the world — Google Search and Google Maps. The tour typically displays alongside your core business listing information at Google. The old rule that “a picture is worth a thousand words” rings true in today’s marketing world. With shorter attention spans than ever before, today’s consumer is drawn to attractive imagery. Your Get Seen Virtually™ Interior Tour will give consumers the confidence and trust to choose your business rather than the competition. Google’s own case studies have shown that virtual tours help double the interest in a business’ listing. In their survey, 67% of consumers want more businesses to have virtual tours.

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HomePages® Directories

The HomePages® are distinctive community telephone directories that exclusively list the local residents and the local businesses from a particular town. Consumers love the concise, uncluttered format and the convenience of a comprehensive and totally local buyer’s guide. Merchants appreciate having a directory tailored precisely to the community where most of their existing customers and good new prospects live. Each HomePages® Directory includes a popular quick reference section for community numbers such as churches, schools, local elected officials, ordinances, and park district information. HomePages® Directories are delivered by uniformed US Post Office employees to every family, business, box holder, and rural route address in the community.

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HomePages®Directories

Careers

Everything we do at American Marketing & Publishing has one goal: Make sure our customer wins the call whenever a local consumer has a need, and begins to search.

We are passionate to win for and with our customers, to outthink and then outwork our competitors, to grow personally and professionally, and to deliver great value and great results for our clients.

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Company Updates

Company Updates

Oct 21, 2024

CEO’s Corner – October 2024

We had an awesome third quarter at AMP. We set an all-time company record for total quarterly sales, broke a longstanding record in August for the largest four week sales month ever, and achieved our 50th consecutive month of growth over the same month prior year with our September performance. It feels good to be …

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Testimonials

Uptown Dental
Karen Kirby
It’s been really nice hearing new customers say that they found us through our Google Listing. I have had several customers this year mention that the Get Seen Virtually™ Interior Tour made them feel really comfortable about enter...
8th Street Auto
Heather Stainbrook
The programs work super seamlessly with our in-house website and the advertising we’re already doing. I’m not tech savvy so it’s super nice to have a wing man (Account Manager) that will update things across the board for me whene...
Ruhl & Ruhl Realtors
Dustina Fenton
What I love the most about the OPTIMA™ Program is all the guidance I receive from my Account Manager. I feel like my Account Manager is an essential part of my team, and I look to her for any advice and or guidance when it comes t...
Country Variety
Alma Kurtz
I love our Get Seen Virtually™ Interior Tour. Customers who come in always tell me that they (and their kids) had so much fun "walking" through the online store and seeing all of the yummy stuff we have! When we got our last tour,...
Le Claire Auto Service, L.L.C.
Wendi Neilson
OPTIMA™ has brought nothing but more customers to us! We have had customers come from out of town that have had car troubles and found us first on Google and Yelp. We are generating several reviews and I love how they are always p...
Edgewater Green House Home
Carole LaVigne
It is really important to me that customers are able to see the style of our store, and what we have available. Our Get Seen Virtually™ Interior Tour has been a great tool for that. I would highly encourage local businesses, espec...
Amish Furniture Gallery
Joe Drejas
The HomePages® is the only game in town. All the bigger conglomerate books are obsolete. In any business, it takes one customer to pay for all my advertising with AMP. There are too many companies that charge an arm and a leg. ...
Marshall County Public Library
Tammy Blackwell
Thanks to AMP's texting service, the library broke all previous programming attendance records in the last fiscal year! Our patrons love getting information about upcoming programs sent directly to their phones, and I love how eas...
Cordial Electric, Inc.
Jose Martinez
While working with OPTIMA™, I have seen a lot of positive results on my organic growth. I have tried many different lead capture and pay-per-click programs, and was disappointed in how much I was spending versus the little results...
The Alley by AIBC
Heather Kish
We are so excited to have our Get Seen Virtually™ Interior Tour done of The Alley at AIBC as it's such a unique way to showcase our new event space and tap room to our future guests. We love that we can utilize the virtual tour on...
Wertz Chiropractic
Mark Wertz
The OPTIMA™ program has been super beneficial for our business. We are constantly bringing in new clients and our Account Manager always brings up new ideas to set us apart online. This year, we're going to focus on incorporating ...
New To You
Maggie Hodgson
I have been using CloseBy® Text Marketing since April of 2014 and I could not imagine doing business WITHOUT it! My business is New To You and we’re a small Boutique located in Rochester WI, we are half consignment and half new me...
Caroline Beffa Photography LLC
Caroline Beffa
In just my first month with OPTIMA™ I generated 9 new 5 star reviews, went from the 8th photographer in my area to the 3rd, and have received numerous new photography inquiries all through Google search! My program paid for itself...
Huntley Auto Repair
Mike Ziemer
The team at HomePages® has been nothing short of phenomenal. I see a great return on investment from my ad in the HomePages® and my OPTIMA™ program. I would say anyone looking for an affordable way to advertise should advertise w...
D & S Tree Service, LLC
Steve Kehrein
I'm going to be honest, I've got more work than I can handle usually and I have such a good word of mouth reputation that I didn't feel like I needed OPTIMA™. The reason I signed on with OPTIMA™ was to keep my information consiste...
Little Fat Gretchen
Gretchen Halverson
I've been an OPTIMA™ customer since 2016 and just recently in 2023 got my virtual tour published. I absolutely love both products, that's why I keep renewing every year. My Dedicated Account Manager does great work, not only with ...
Learning Express Toys - Lake Zurich
Rick Derr
It’s really easy to tell you what I love so much about the CloseBy® Text Marketing Program. From a small-business perspective, I'm not a major retailer. It’s quite clear that the way to communicate in this day and age is on mobile...
City of Eureka
Melissa Brown
We have been using CloseBy® Text Marketing for OVER four years and I cannot say enough POSITIVE things about the text program they offer! CloseBy® Text Marketing has given us the BEST form of communication to reach all of our resi...
Chavez Law Office LLC
Jack Chavez
When I received the video I was so surprised, it totally exceeded my expectations. It was professionally made and so good I sent it to my mom and my brother, who is a judge. They were impressed and even asked me who the voice over...
Manhattan Pizza, Wings & More
Charlie & Rod Koster
What we love about the text program is that it is a simple and easy way to keep our business top of mind with all of our customers. We have customers that come in weekly and tell us that they love receiving our text messages, and ...
Lips and Lashes Bridal
Megan Bach
I am extremely happy with the quality of the photos and service! Being a new business in town, these images are extremely valuable to show my potential clients and have enhanced my online presence. The photos turned out beautiful ...
Uptown Dental
Karen Kirby
It’s been really nice hearing new customers say that they found us through our Google Listing. I have had several customers this year mention that the Get Seen Virtually™ Interior Tour made them feel really comfortable about enter...
8th Street Auto
Heather Stainbrook
The programs work super seamlessly with our in-house website and the advertising we’re already doing. I’m not tech savvy so it’s super nice to have a wing man (Account Manager) that will update things across the board for me whene...
Ruhl & Ruhl Realtors
Dustina Fenton
What I love the most about the OPTIMA™ Program is all the guidance I receive from my Account Manager. I feel like my Account Manager is an essential part of my team, and I look to her for any advice and or guidance when it comes t...
Country Variety
Alma Kurtz
I love our Get Seen Virtually™ Interior Tour. Customers who come in always tell me that they (and their kids) had so much fun "walking" through the online store and seeing all of the yummy stuff we have! When we got our last tour,...

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